Premier Pawn Featured In BUSINESS ELITE CANADA

We are proud to be the ONLY pawn shop ever featured by BUSINESS ELITE CANADA magazine.  Celebrating 20 years of serving Kelowna with best in class  pawn services including:

  1. Pawn lending
  2. Cash for Gold / Diamonds / Rolex / Luxury Fashion
  3. Jewellery and Diamond Resale

 Please click HERE (or on the image above) to be taken to the Business Elite Canada website.  An archived PDF copy of this article is linked HERE.


Here is the official press release:

Re-Imagining the Role of Pawn Shops

Kelowna Pawnshop First Ever To Be Featured in Business Elite Canada

Kelowna, BC, October 21, 2015

Kelowna’s own Premier Jewellery and Loans has been selected as the first pawn shop in Canada to be featured by BUSINESS ELITE CANADA magazine.  BEC features companies who shape, innovate and redefine their business types.  Celebrating their 20th anniversary in December Premier has upgraded the image of pawn shops from seedy to upscale.  Public interest in pawn shops has been surging with top rated reality shows like Pawn Stars, Hardcore Pawn and more.


Recovering from a stunningly violent armed holdup in 2011 Premier has overcome both adversity and industry stereotypes.  They step outside of the common image of pawn shops by dealing extensively in jewellery and luxury products.  Rolex watches, Louis Vuitton purses and 1 carat diamonds are often bought, sold or pledged in pawn.

Premier actively supports Kelowna charities most recently donating a $4500 Canadian diamond ring to the “Have A Heart” fundraiser for KGH. December 2014 saw over $1000 in supplies donated to the Kelowna Women’s Shelter and a sponsorship for the Canadian Police K-9 championship.